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About us

Reaching out to customers by telephone is one of the last surviving human and personal touch points left in our digital age. However, it is riddled with scamming and spamming and the increasingly diminished public trust is hurting the experience and efficiency of this important medium.

Our mission is to fix enterprise calling and allow as many qualifying companies as possible to benefit their customers with a safe, bespoke, and premium call experience. This is why our team, investors, and advisors comprise of individuals who have consistently marketed and supplied novel solutions to large blue-chip clients.

Smartcom secures the phone call from spoofing scams and brands the call screen so that call recipients can feel informed, empowered, and safe when they are being called. We have reams of data records from live commercial environments that demonstrate the revolutionary behavioural change from call recipients in Smartcom environments.


Andy Honess

Chairman & Investor

Andy is an authority in the Enterprise Selling space and helped take QLIK from start-up to a NASDAQ IPO for $749m in 2010. He has held UK and international senior sales and Managing Director positions in leading enterprise software companies, among them IBM and Siebel Systems.
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He specialises in guiding tech start-ups to high-speed growth and is a mentor and Entrepreneur-in-Residence for over ten incubation and accelerator programs across the UK. He reviews and mentors over 200 companies a year and is a serial investor and general advisor to the start-up software industry.

He has built the Business Alignment Management™ methodology designed specifically for start-up and scale-up businesses, with value selling principles at its core.

Andy holds an honours degree in Business Information Systems

CJ Green


CJ is an experienced entrepreneur and CEO having successively founded and exited 2 companies.
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One of which expanded nationwide managing in excess of 100 contractors.

He has 10 years experience inventing and building solutions, managing software developers, and has a strong background project management.

Filing  30+ Patents and Trademarks has given CJ extensive exposure to the workings of international IP.

CJ is inventor of SmartCom and associated features.

Correy Voo

Interim CTO

As former Group CTO for UBS Investment Bank, Global Head of Solutions Architecture for Bank of America, and CTO for British Telecom.
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Correy brings a wealth of experience to Smartcom and helps align internal technical strategy and vision with target client expectation and goals. Correy is overseeing the transition of Smartcom’s stack to new a technology partner that have an impressive track record of deliveries to blue-chip clients.  

Heron Shamash

CFO & Investor

Heron is a serial investor and Chartered Accountant, formerly with Ernst & Young.
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Heron’s investment strategy is to invest in a ‘one at a time’ approach and to be heavily involved in the day to day.

Heron holds two bachelor’s degrees and a Masters in Business Management from the London School of Economics.

Brett Jacobs

Head of Delivery

Brett is an industry accomplished Business Analyst and has also held ‘Subject Matter Expert’ roles at HSBC and Bank of America Meryl Lynch.
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Brett is an industry accomplished Business Analyst and has also held ‘Subject Matter Expert’ roles at HSBC and Bank of America Meryl Lynch. 

He has designed and deployed complicated technology projects within Cyber Security and beyond for leading companies in the financial industry. 

Brett’s services to SmartCom represent an important part of a broader partnership with Optalitix, our technology partners.

Josh Nyman


Josh has a keen eye for detail and has an impressive track record delivering multimillion pound projects for large corporate clients.
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He has also held leadership positions at KPMG and Santander.

Advisory and Investors

Cris Conde

Growth Advisor & Investor

Cris sold Sungard to a PE Consortium for $11B and remained as CEO for some time after. Cris is now Executive in Residence for Accel Partners who are notable investors in Facebook, Slack, Atlassian, Dropbox, Spotify, and many others.
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Cris is also Executive in Residence at the highly regarded and famously selective Fintech Innovation Lab powered by Accenture. Smartcom won the programme’s retail stream and this is where Cris learned of Smartcom’s vision and  subsequently invested.   

Cris is a prolific Fintech investor, keynote speaker, and is a well revered name in the start-up community. 

Born in Santiago, Chile, Cris is a U.S. citizen and holds a B.Sc. in Astronomy and Physics from Yale University.

Mario Nissan

Marketing Advisor & Investor

Mario Nissan is CEO of Isobar Mexico, a company specialized in marketing, creativity and innovation that generates ideas without limits.
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Which since March 2016 is part of the communication group Dentsu Aegis Network.

Mario is responsible for making ideas generate business results, leading specialties such as consulting, media and performance, technology, mobile, CRM, e-commerce, among others; contributing to the digital transformation of companies.

In 2016 co-founded Moonbow Ventures, an international company based in Israel that integrates a portfolio of high-tech technology startups in media and marketing verticals, cybersecurity, e-commerce, among others; At the end of the same year, he co-founded Re: Tech, an investment fund that seeks to maximize the returns to its customers through the mix of startups and real estate.

He is also co-founder of Swarm, the first agency in Latin America specializing in digital market research, and serves as an investor and advisor to several Mexican and foreign startups such as Klustera, Zoomd, Clinch and Clixie.

In addition, he participated as Chairman of the Digital Marketing Bureau for SMEs at IAB, where he coordinated and developed an industry strategy to support value propositions in that market segment; and is currently a member of the jury of the IAB Mixx Awards 2017.

Passionate about how technology is redefining our way of life, he was previously CEO of, the Televisa employment portal; CEO of Tecnosinergia, wholesaler of security systems; and CEO of Maz, a web hosting company that he founded in 1996.

Amit Bohensky

Cyber Security Advisor

As Chairman of Zoomd, Amit was instrumental in their recent IPO. Amit is a cyber technology heavy weight with an extensive history working with intelligence agencies and private security firms.
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He has founded and exited numerous start-up’s and is and active investor  in Tel Aviv.

Claudia Contreras

Brand & Communications Advisor

Claudia is a Marketing leader par excellence having held CMO positions for Samsung, Aeromexico, and the like.
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She is now firing up the start-up scene with here seasoned approach to brand marketing.

Daniel Saunders

Board Observer & Investor

Daniel Saunders is a technologist-turned-investor and an experienced advisor in applied innovation.
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He has worked with dozens of global industry leaders, identifying and implementing pioneering technologies.

Trained as a software engineer with an MSc in Computer Science, he previously held senior roles at Symbian OS, acquired by Nokia, and Global Research and Consulting, acquired by ICAP plc. For almost 20 years, Daniel has designed, discovered or integrated the latest technological advances into large complex organizations. Immediately prior to L Marks, Daniel served as Chief of Staff for Economic Development at the Israeli Embassy.

Having invested in thirty-five early-stage companies, Daniel is dedicated to enabling and supporting the next generation of business leaders.

Sid Vasilli

Asia-Pacific Advisor

Sid is a serial entrepreneur, serial investor, keynote speaker, and reputed vintage watch collector.
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Sid is a highly regarded Fintech thought leader with established roots Asia and Australia.

L Marks


L Marks are experts in applied corporate innovation programmes and early-stage investment.
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Through their collaboration programmes, corporates learn how to embrace disruption and startups win the support required to succeed. LMarks bridge the gap between industry leaders and the innovators shaping their sectors.



Belron makes a difference with real care.
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It is the worldwide leader in vehicle glass repair and replacement with unrivalled brands – including Carglass®, Safelite® and Autoglass®. Building on its existing capability and expertise.

Belron served 17.8 million consumers in 2018 in 35 countries with a focus on service quality generating a very high level of customer satisfaction.



Nestholma help collaboration happen. they help startups and financial institutions work with each other, to get them beyond hype and to real results.
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Innovations & learnings, together.

Nestholma’s programs and collaboration events give both the startups and the financial institutions a unique opportunity to learn from each other and figure out if and how the business partnership makes sense. They help the startups become ready to work with financial institutions, and the financial institutions be more ready to work with startups and learn from startups.

Latest Investors

Aleks Habdank

Telecom Adviser & Investor

Aleks is a Venture Partner at Ascension Ventures, following 25 years in numerous senior management roles in the TMT sector, including Liberty Global, Virgin Media, Modern Tines Group and most recently at TalkTalk as MD of TV as well as interim Consumer MD.(Read more...)

Like many of our investors, Aleks works closely with us, supporting us on our journey, especially bringing his experience in the competitive telecoms space internationally and in the UK.
He is a serial investor and his style is hands-on and growth focused. Smartcom are now part of Alek’s portfolio.

Ascension Ventures


Ascension Ventures is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders. (Read more...)

Run by an experienced and diverse team of successful entrepreneurs, we have been relentlessly dedicated to finding the UK’s best Seed-stage tech startups since 2013.

Ascension benefits from the active industry connections essential for the sourcing and development of deal-flow and due diligence. The team has co-invested with the UK’s leading angels and VCs, key to securing follow-on funding as the portfolio businesses move to their next stage of growth. We believe in building an inclusive, community driven brand that can benefit the wider UK tech ecosystem and strive to work with conviction, integrity, humour, and humility.

To be disclosed

Telcom Advisor & Investor

Our IP Partners

Mathys & Squire LLP is a Legal 500 Tier 1, full-service intellectual property law firm with proven expertise in patents, trade marks, design protection, copyright law and litigation. With over 100 years of experience in IP law, Mathys & Squire is one of the leading patent & trademark attorney firms.

Request IP Pack